Legacy Promotion Ireland
Lily and Paul Collins attend the Legacy Promotion Ireland Launch
MS Ireland is one of 40 charities leading the way on a new fundraising campaign hoping to encourage more people to consider leaving a donation in their Will to their favourite charity to support a cause they care about and have a positive impact on the lives of future generations. Irish charities from the healthcare, childcare, developing world, social care and animal protection arenas include the Alzheimer Society of Ireland, Amnesty International, Barnardos, Concern, Focus Ireland, the Irish Council for Civil Liberties, the Irish Cancer Society, the ISPCA, Unicef and MS Ireland amongst others.
40 charities in Ireland have come together to increase awareness about legacy giving and in turn, increase the number of people who leave legacies in their Will in Ireland.
Speaking at the launch of the TV campaign, Nichola Mullen, Chair of Legacy Promotion Ireland and Corporate Development Manager, Arthritis Ireland said, ‘Ireland is experiencing what is commonly referred to as a greying population, a direct result of an increasing elderly population and in increasing life-expectancy. The Central Statistics Office estimates that by 2010 11.5% of our population will be aged 65 years and over and that figure will have risen to 15.5% by 2020. These older member of our population are ‘liquid poor’ but ‘cash rich’ and therefore legacy giving is a perfect method of giving for older people. Our aim is to reach out to these people and their financial advisors in a very sensitive way and ask them to think about leaving a legacy in their Will to create a better future for others.”
MS Ireland is delighted to be supporting legacy giving and staff member Mary Fletcher-Smith helped to promote the campaign by appearing on RTE 1 news recently. Mary’s husband Peter lived with MS until his death in 2006. Mary and Peter, in discussing their Wills both decided to allocate money to MS Ireland. Mary says her reason for giving is obviously very personal.
- If you want to find out more about leaving a legacy contact either the fundraising department in MS Ireland on 01 678 1600 contact legacy promotion directly. www.legacypromotion.ie
- Please visit www.mylegacy.ie for further information
