This World MS Day (May 30th), a powerful new campaign is set to light up cinema screens across Ireland, bringing vital awareness of multiple sclerosis (MS) to a wider audience. MS Ireland plan to launch this nationwide initiative, featuring a compelling thirty second advert designed to highlight the journey to diagnosis for people living with MS.
The campaign will run for six weeks, reaching audiences in major cinema chains including Odeon, IMC, and Omniplex, as well as independent cinemas, covering a total of 83 locations nationwide. The advert offers a portrayal of the everyday realities of living with MS, aiming to promote understanding and connection.
The campaign also shines a light on the personal experiences of individuals living with MS, sharing their stories to offer an authentic perspective on the condition.
Pictured at the unveiling of the advert in the Odeon, Point Square are (L-R) Lisa Bashorum, Aoife Kirwan, Aaron Cunningham, Ava Battles
Viewers are encouraged to visit the MS Ireland website at www.ms-society.ie/ to learn more about MS and how they can support the MS community.
This campaign was funded by a sponsorship from Novartis Ireland who had no input to the content or design.